Programmatic broadsheet · Set in real time
adon3
The Real-Time Bidding Exchange
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openrtb

Every dispatch filed under the openrtb tag.

2 dispatches
Supply

Why Your Numbers Don't Match the Exchange's

Your impression count and the exchange report rarely match perfectly. Learn where numbers diverge, how Adon3 reconciles impressions and when a discrepancy needs investigation

By Amit Joshi4 min read
Supply

Ad Call Latency: What Bidder Timeouts Cost Publishers

A bidder that answers one millisecond after your timeout is not a low bid. It is no bid at all — logged, discarded, and gone from the auction. Here is the timeout mechanic, the latency budget behind it, and how to tune the window without cutting off the demand you want.

By Garry Williams13 min read
adon3

The real-time bidding exchange for DSPs, SSPs and publishers. Sub-40ms auctions, declared supply chains.

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128 City Road, London, EC1V 2NX
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